Operations, leverage, database, and marketing insights for real estate professionals.
Marketing / Events ·
Many offices already have ready-to-post social media content, they just don’t know it. Learn how The Option helps real estate teams stay visible and consistent online.
Read articleVA / Leverage ·
Elite Leverage announces its End-of-Year Referral Blitz running November 1 through December 31. Agents who refer new clients that onboard and submit an active file will be entered into a New Year’s Day prize drawing. Rewards include a spa day, event tickets, wellness packages, gift cards, and a free contract-to-close service. Spread the word and celebrate success with Elite Leverage.
Read articleTC / Transactions ·
When this Transaction Coordination (TC) partner joined the platform in early 2025, she was brand new to the system and she was expecting a baby that spring. Most would assume that launching a business and navigating maternity leave don’t mix. But with the right systems, automation, and community support, she not only k
Read articleDatabase / CRM ·
If you use Follow Up Boss (FUB) to manage your real estate database, you can easily segment and export contacts for your upcoming holiday card or client-appreciation mailers. This guide walks you through how to build a Smart List, export your contacts, and prepare your CSV for printing or card-sending services. Before
Read articleDatabase / CRM ·
When it’s time to send out your holiday cards, client appreciation gifts, or event invitations, having an organized mailing list is essential. Luckily, KW Command makes it simple to extract a clean, ready-to-use contact list — you just need to know where to click. Whether you’re prepping your 2025 Holiday Card mailing,
Read articleDatabase / CRM ·
A step-by-step guide for real estate agents to use tags to create and export a Christmas card mailing list.
Read articleVA / Leverage ·
Elite Leverage used The Option Leverage Platform to expand into Illinois and Missouri, boost efficiency by 25 % YTD 2025. Discover how data-driven systems and scalable tools powered its growth story.
Read articleNewsletter / LORE ·
Boost your real estate business with our done-for-you newsletter services. We help agents stay top of mind with clients through consistent, engaging content and proven results.
Read articleVA / Leverage ·
Charlton White, Lead Virtual Assistant at Hive Powered By The Option Leverage, brings years of expertise, bilingual communication, and real estate background to deliver unparalleled service. Discover how his leadership drives innovation and client success.
Read articleBusiness / Leadership ·
Discover how Transaction Management company owners transform challenges into success by connecting hard work to breakthrough results with Option Leverage Platform.
Read articleMarketing / Events ·
Get ready for your real estate headshot with pro tips on outfits, poses, hair, and makeup — plus a free Branding 101 download to elevate your look.
Read articleVA / Leverage ·
Let me tell you about my friend, Seth Schemahorn. You know how some people aren't just good at their jobs, but they're also the glue that holds everything together? That's Seth. He's one of the three owners at Impact Leverage, and he's this amazing connector, energizer, and just a truly engaging person to be around, es
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