Business / Leadership ·
Nicole Farabee: Calling Others Higher in Life and Business
Learn how Nicole Farabee of Call Me Higher uses The Option Leverage Platform for streamlined transaction management and client-first real estate service.
Read article The Journal
The Option Leverage Blog
Operations, leverage, database, and marketing insights for real estate professionals.
TC / Transactions ·
Building TCs and VAs Into Your 2026 Budget
Discover why hiring a Transaction Coordinator is essential for real estate agents. Learn costs, ROI, and whether to choose independent TC or in-house.
Read article
VA / Leverage ·
Brokerage Compliance Support: How a Broker Assistant Keeps Your Transactions Audit-Ready
Discover how a broker assistant helps real estate offices maintain compliance by reviewing files for legal accuracy, using platforms like SkySlope, Dotloop, and Command.
Read article
VA / Leverage ·
Boost Engagement with a Marketing Assistant from The Option Leverage
Discover how hiring a marketing assistant enhances email marketing with direct audience connection, higher engagement, and targeted messaging. Start today!
Read article
TC / Transactions ·
Streamline Real Estate with Transaction Coordination & Listing Services
Discover how The Option simplifies real estate with transaction coordination, MLS listing input, and seller management, creating a seamless process for agents.
Read article
Database / CRM ·
BoldTrail vs. Cloze vs. Lofty: Best Real Estate CRM + How a VA Can Maximize ROI
Compare BoldTrail, Cloze, and Lofty to find the best real estate CRM for your business. Learn how a VA from The Option Leverage can manage your system and boost your ROI.
Read article
TC / Transactions ·
Inside Scoop: How Our Listing Marketing Works When You Choose Listing Management with The Option
Discover how The Option’s Listing Management Package simplifies your listing marketing with 6 pro templates, custom brand kits, and the option to use your own Canva templates. Learn more!
Read article
Business / Leadership ·
What Services Are Included in the 10-Hour Per Week Package
Explore the 10-hour per week package for real estate agents, with SOI newsletters, social posts, referral requests, and more designed to grow your business.
Read article
Newsletter / LORE ·
Unveiling the Power of Email Marketing_ A Personal Journey
Discover how hiring a marketing assistant enhances email marketing with direct audience connection, higher engagement, and targeted messaging. Start today!
Read article
TC / Transactions ·
Master the Art of Objection Handling: Proven Scripts for TCs to Win Over Agents
Discover how expert Transaction Coordinators address common objections from real estate agents — from preferring in-house hires to thinking they don’t do enough deals. Learn how a TC can streamline your business and help you grow.
Read article
VA / Leverage ·
Mastering the Art of Communication: The 12 Commandments for Leaders/Agents and Virtual Assistants
Struggling to stay aligned with your virtual assistant or transaction coordinator? Discover 12 communication commandments every real estate agent should follow to boost productivity, reduce mistakes, and build a stronger partnership.
Read article
Newsletter / LORE ·
5 Reasons Every Business Needs an Email List
An email list gives you a direct line to past clients and your sphere. Here are five reasons real estate agents should build and use one.
Read article