Open. Click. Convert. What Five Months of Newsletter Data Tells Us.

A look at how our TC, Agent, and Product audiences are engaging with LORE email content from January through May 2025.

Email is one of the most honest channels we have. There is no algorithm softening the reach, no boosted post inflating the numbers. Someone either opens it or they do not. They either click through or they scroll past. That directness is exactly why the data matters and why we track it closely.

Over the first five months of 2025, LORE sent newsletters to three distinct audience segments: Transaction Coordinators (TC), Agents, and Product subscribers. Each group came to the inbox with different expectations, different needs, and a different relationship to the content. The open rates and click rates across those segments tell us something meaningful about all three.

Industry benchmarks put average real estate email open rates around 27%. Our audiences are performing well above that across the board.

The Numbers: January through May 2025

Here is a full breakdown of open and click performance by audience segment across both periods:

Agent segment data was collected January through March only. April and May data for this segment is pending. Averages are calculated per period. Green shading indicates strongest monthly performance per metric.

TC Audience: High Engagement with Real Volatility

Transaction coordinators are among the most operationally engaged people in the real estate ecosystem, and the open rate numbers reflect that. January came in at 53.46% and March at 53.9%, both well above industry norms for professional services email.

February is the outlier worth understanding. A 30.9% open rate against months that performed nearly 23 points higher is a meaningful dip. This is not unusual in email marketing, February tends to be a lower attention month as people move out of January momentum and before spring activity picks up, but it is worth noting as a pattern to plan around. Subject line testing and send time optimization in February could help smooth that curve.

On the click side, March led at 5.8% with January close behind at 4.61%. February again underperformed at 2.54%. The April figure of 1.68% is notable and worth watching as Q2 data continues to come in. May’s recovery to 4.42% suggests the dip was situational rather than a trend.

TC subscribers open at nearly double the industry average in strong months. The content is clearly landing. The opportunity is in reducing the February valley and sustaining click depth.

Agent Audience: The Strongest Openers in the Portfolio

The agent segment produced the highest open rates of any audience across the three months we have data for. January hit 58.8%, making it the single strongest open rate performance in the entire dataset. Even February, which underperformed across every segment, still came in at 27.8% for agents.

The click story is more nuanced. January’s 8.82% click rate is exceptional by any measure. February dropped sharply to 2.135% before partially recovering to 2.43% in March. That pattern suggests agents opened consistently but were more selective about what they clicked through to read in full.

We do not yet have April and May data for the agent segment. When it comes in, the comparison to the January through March window will be one of the more telling reads in the dataset. Agent behavior tends to shift as the spring selling season matures and the content they need changes.

An 8.82% click rate in January is a number worth celebrating. It means the content was not just opened. It was acted on.

Product Audience: Steady Growth and the Best Q2 Story

The product segment tells a different story than TC or Agent, and in some ways a more encouraging one. January opened at 22.37%, the lowest single month across all segments, but the trajectory from there is consistently upward. February reached 37.65%, March 38.8%, April 40.7%, and May held at 37.83%.

That is four consecutive months above 37% after a slow January start. Product subscribers took longer to warm up, but once engaged they stayed engaged. That kind of sustained attention is harder to build and more valuable to hold than a single spike month.

Click rates in the product segment also tell a healthy story. January’s 11.28% is the highest single click rate in the entire dataset across all segments and all months. The subsequent months normalized to the 5% to 5.7% range, which is still strong, but that January number suggests the product audience came in primed to take action.

The product audience had the lowest open rate in January and the highest click rate in January. They were selective about what they opened, but when they did, they engaged deeply.

The Full Picture: What Five Months of Averages Tell Us

Looking at overall averages across the dataset, April was the single strongest open rate month at 48.70%, with January close behind at 44.88%. The overall average open rate across all segments and all months lands above 40%, which is a strong foundation for a newsletter program at this stage.

Click rates averaged 8.24% in January, the highest monthly click average across the period, before settling into the 3% to 5% range through the rest of the year. The overall average click rate of roughly 4% to 5% across the five months is a meaningful number for a content newsletter as opposed to a promotional send.

Two patterns worth naming as we move into the second half of the year:

February is a consistent soft spot across every segment. It is not alarming but it is predictable, which means it is plannable. A February send with a stronger subject line hook or a more compelling lead story could close that gap meaningfully.

The click rate gap between TC and Agent audiences suggests those subscribers want more depth and more specific pathways once they open. Longer content, more linked resources, or clearer calls to action in those sends could improve click performance without affecting the strong open rates we are already seeing.

Email works when the content earns the open and the click earns the trust. Across five months and three audience segments, LORE’s newsletter program is doing both at a level that reflects well on the content strategy, the list quality, and the relationship those subscribers have with the brand.

The numbers are not just metrics. They are a signal that the people on these lists are paying attention. Our job is to keep giving them a reason to.

Full June data and Q2 final averages will be added to this report once the month closes. The agent segment April and May figures will complete the comparative picture across all three audiences.